CBS MarketWatch and InfoWorld Partner with The Media Center at API for Seminar on Innovative Web Advertising

FOR IMMEDIATE RELEASE

Reston, VA – CBS MarketWatch and InfoWorld, leaders and trend setters in online publishing and advertising, will work with The Media Center at the American Press Institute to present the Monetize the Web seminar, to take place September 12 to 15 in San Francisco.

Monetize the Web is an intense study tour that gives participants the opportunity to learn from senior executives at some of the world’s most respected Web-advertising innovators how to achieve profit and brand objectives. Participants will visit CBS MarketWatch and InfoWorld for in-depth discussions with their top decision makers on the latest developments in Internet advertising and revenue tactics.  

VentureReporter.net and WeblogsInc.com founder Jason McCabe Calacanis heads the list of discussion leaders, which in previous seminars have included Kevin McKean, CEO of InfoWorld, Andrew Eisner, executive producer of PCWorld, and Larry Kramer, founder and chairman of CBS MarketWatch. Additional discussion leaders and speakers for Monetize the Web 2004, as they confirm, will be posted on the Media Center Web site. 

The seminar program will cover, among other things:

• Contextual text messaging
• Behavioral targeting
• Cross-media messaging
• Syndication and multiple/alternative revenue streams (such as blogs)
• Advertising that rocks
• Search engine optimization and audience development 
• How to demonstrate online ROI
• The latest money-making opportunities and challenges

For more information, visit http://www.mediacenter.org/04/MonetizeSF, or contact Gloria Pan, Media Center communications director, at (703) 715-3301 or gpan@mediacenter.org

A second version of Monetize the Web, which visits New York Times Digital and TheKnot.com, will take place November 16 to 19 in New York. For details, please go to http://www.mediacenter.org/04/MonetizeNY

About The Media Center at the American Press Institute

The American Press Institute is an independent, not-for-profit 501c(3) educational center with headquarters in Reston, Virginia. Founded in 1946 as the leadership-development and training arm of the news industry, the Institute annually offers about three dozen weeklong residential seminars for professionals in all newspaper departments. Through its Extended Learning Center, API develops for individual media companies tailored learning programs that range from leadership development to skills training.

The Media Center is a separately funded think tank at API focused on the intersection of media, technology and society. The Media Center foments and inspires dialog and activity through its seminars, symposia, networks, research and publications on digital media, the forces shaping the future of communications and on opportunities to create a better-informed society. The Media Center publishes the e-journals, NewsFuture and Cyberjournalist.net.

For more about The Media Center, go to: http://www.mediacenter.org.

Gloria Pan
Communications Director, The Media Center at API
11690 Sunrise Valley Drive
Reston, VA 20191-1498
(703) 715-3301
gpan@mediacenter.org