Bill Caudill

Bill Caudill
Vice President of Sales and Training, Borrell Associates, Inc.

With 25 years of media experience, Bill is a leading sales authority in the broadcast and online fields. In the past seven years, Bill has been instrumental in closing more than $12 million in local Internet ad sales for TV stations – an average of nearly $150,000 per month. Bill can assess a media company’s online strengths and weaknesses and develop an effective strategic plan that will increase sales. Bill was Vice President of Marketing and Sales Services for Fox Interactive Media, where he helped shape Fox Television stations’ Internet businesses locally and nationally. He has also worked for Belo in a top 10 market, growing the station’s site from hundreds of thousands to millions of dollars in two years. Before that, Bill was instrumental in helping Liberty Corp.’s WAVE3.com become one of the first TV stations to book $1 million in integrated Web site advertising.