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Ed Baron
Ed Baron
President, Ed Baron & Associates, Inc.

Appearing at:
Executive Development Program (Metro)
05/04/2009 - 05/08/2009
Executive Development Program (Community)
05/04/2009 - 05/08/2009
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» No place to hide: Privacy invasion and censorship

Tuesday, January 31, 2006

» Blowing the whistle can also blow a career

Thursday, January 12, 2006

» Old School: How lessons from the past can inspire leadership for the future

Wednesday, January 11, 2006

» Prying by the press more difficult, and more important, than ever

Monday, January 2, 2006

» Too much secrecy is a challenge to justice

Friday, December 16, 2005

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» Maximizing Revenue Across All Channels

2/9 - 2/11/2009

Articles by Lisa Rabasca

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Lisa Rabasca
Communications Manager, American Press Institute
E-mail: lrabasca@americanpressinstitute.org

Old School: How lessons from the past can inspire leadership for the future

Wednesday, January 11, 2006

Historical authors Robin Gerber and Peter Henriques will lead discussions on "Revolutionary Leadership" in a daylong session for API's seminar for City and Metro Editors in February.

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Newly Formed Society of Metro Editors Offers Support

Wednesday, September 28, 2005

Metro, city and news editors now have their own professional organization—the Society of Metro Editors—to rely on for support and training. The national group was formed in September by several editors who attended an American Press Institute seminar for city and metro editors in early 2005.

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Market research key to starting Hispanic-targeted publication

Thursday, May 05, 2005

Reaching Latino AudiencesNewspapers across the country are rapidly evaluating how to reach this growing market, but the answer isn't as simple as translating the daily newspaper into Spanish and distributing it to households with Spanish-sounding surnames.

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Rebuilding expectations for news consumption

Wednesday, February 16, 2005

API recently posed five questions about young readers to former CNN Editor David T.Z. Mindich, author of Tuned Out: Why Americans Under 40 Don’t Follow the News.

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For diverse Hispanic market, a wide range of answers ... and questions

Tuesday, February 01, 2005

Knowing your market is key when it comes to reaching Hispanic audiences, discussion leaders told attendees of API's Reaching Latino Audiences seminar in Miami.
Related Links
» As Hispanic markets change, the need to understand how remains the same
» Many markets, many choices: engaging the Latino audience

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As Hispanic markets change, the need to understand how remains the same

Friday, January 14, 2005

After an evening listening to Cuban music and touring Little Havana and other Hispanic communities in Miami-Dade County, newspaper executives at API’s Reaching Latino Audiences seminar were warned that the Hispanic market is constantly evolving.

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Many markets, many choices: engaging the Latino audience

Thursday, January 06, 2005

Newspapers looking to reach their Latino audiences have a variety of options, says an expert on Latino markets, and they shouldn’t be preoccupied with whether their publication is in one of the nation’s largest markets.

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API’s Circulation Execs Take a Page from National Geographic

Friday, November 12, 2004

Attendees of API’s Circulations Executives seminar drew lessons from the National Geographic Society's approaches to growing and retaining its audience.

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Media execs learn to navigate the changing media landscape

Thursday, June 17, 2004

Media company executives received advice on contending with two major challenges—increased competition and the changing relationship between consumers and the media—during this year’s API Publishers’ Forum: Near and Far Horizons, the Road Ahead for Media Organizations.

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Lessons Learned at API’s Executive Marketing Seminar

Wednesday, May 19, 2004

The 24 participants of API’s Executive Marketing Seminar studied the development of that brand at a May 12 session at Gannett’s headquarters in McLean, Va. Seminar participants learned lessons about leveraging a brand from USA TODAY’s top brass—Publisher and President Craig Moon, USA TODAY.com’s senior vice president and publisher Jeffrey Webber and USA TODAY Live’s managing editor and correspondent Lauren Ashburn.

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