Newspaper Next 2.0 Workshop (Northwestern)

July 18 - July 18, 2008

AIM THIS PAGE

Please register for this workshop by Friday, July 11, 2008

Co-sponsored by the Media Management Project of Northwestern University's Medill School of Journalism, Inland Press Association, Illinois Press Association, and Suburban Newspapers of America.

Making the leap to a profitable future

Does your newspaper need to:

q      Monetize the Web?
q      Learn about new products that have grown readership and new revenue streams?
q      Find out how newspapers have transformed their organizations so that they can win in their markets, rather than just survive?

Then you'll want to attend the American Press Institute's "Newspaper Next 2.0: Making the Leap Beyond `Newspaper Companies,'" a one-day workshop that builds on the strategic concepts and practical guidance introduced in API's landmark research for new industry business models.

The good news is that opportunities abound, but to capitalize on them, a newspaper company must reach far beyond the limits of newspapers and news.

What you will get:

q       A new vision of what a newspaper company can and must become. With the old model eroding, and with intense competition from other contenders, leaders in this industry need new models they can both see and articulate as they guide and inspire change in their organizations.

q       Case studies of new products launched in the last year by companies using the N² method – from the products’ main features, target consumer and business customers, to key metrics and lessons learned. You’ll also find out how several innovative companies organized, staffed, funded and oversaw their product development efforts.

q       Practical guidance for what may be the most urgent question on the minds of newspaper executives today: How can we monetize the Web? Online advertising spending is projected to rise by a whopping 48% in 2008, but newspapers, for the most part, have not gotten their share of these sectors, particularly search, e-mail and video. Take home practical strategies and tactics to help your company leverage these online revenue opportunities.

Who should attend? Publishers, editors and top executives, plus anyone responsible for:

q      A newspaper company's profit and loss

q      The health and future of the company

q Strategic direction

q      Creating new growth

q      Developing new products and services, online or print

WORKSHOP AGENDA
8:15 - 9:00 a.m.: Registration

9:00 a.m. - noon: Morning session
Noon - 1:30 p.m.: Lunch on your own.
1:30 - 4:30 p.m.: Afternoon session

PLEASE NOTE: In order to fully benefit from this Newspaper Next 2.0 workshop, attendees should have attended a full-day Newspaper Next workshop or have read the first N² report, Blueprint for Transformation, which can be downloaded free of charge at www.newspapernext.org

Advice from N2 innovators

"Don’t be afraid to change your vision. If something isn’t working, scrap it and move on to something else.”

John Newby, publisher of The Daily Times, Ottawa, Ill., who attended a one-day N² workshop and went home inspired to come up with new, disruptive products as fast as possible. The result was DeliveringQC.com, a subscriber retention and rewards Web site, and Value Vault, one of its components that shatters the cost barrier for many small advertisers.

“You have to have the right people selling the product – people who love and understand it. You can’t have them selling 59 other products, and you shouldn’t rely on just one rep.”

Mary Harrington, new product development director, The Standard Times, New Bedford, Mass, which produces Southcoast247.com PRINT, a free, reverse-published monthly music and entertainment magazine targeting young adults ages 21 to 35.

"You need a monomaniac – someone with a focus and tons of energy, who talks, lives, eats, breathes and does everything it takes to make it successful. Otherwise there are so many other things that will push it aside.”

Roger Coover, publisher, The Record, Stockton, Calif., which launched www.209Vibe.com and 209Vibe.com tab, online and print products targeted for young adults.

Directions to Northwestern University

Campus Map

Parking: There is a University parking ramp right across from the McCormick Tribune Center, where the workshop will be held. You will need to buy a parking permit in order to use the University parking ramp. Parking permits will be sold at the “Newspaper Next” registration desk. ($10 each -- cash only, exact change)

Accommodations Near Campus

The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $195

Hotel/Meal Package: Attendees will be responsible for securing their own accommodations.
This charge is in addition to the tuition fee, and is paid directly to the hotel by the seminar member upon checkout.

Location: The Forum Room
McCormick Tribune Center
Northwestern University
1870 Campus Drive
Evanston, Ill.

(This seminar has already occured)