Managing the Weekly Newspaper

September 8 - September 11, 2008

AIM THIS PAGE

Featured Discussion Leaders

Skip Foster Publisher, The Shelby Star Session: Putting It All Together: Building an integrated strategy for sustainable growth and community connection.

Jim Maxwell Associate Publisher, Southeast Missourian & VP of Operations, Rust Communications Session: Developing an Online Strategy That Builds Audience and Revenue

Mark Mulholland Associate Director, American Press Institute Session: Newspaper Next: A roadmap and process for building sustainable new revenue and growing audience in a disrupted, digital environment.

Steve Pope General Manager, Colorado Mountain News Media Session: Measuring Inside the Building: How to develop and use performance metrics to improve operations and liberate resources for growth.

Stephen Rice President, PerforMAX Inc. Session: Understanding Yourself and Others. Using the DISC ® Profiles instrument, learn to assess your leadership style and your staff's various styles, and to use the information to develop outstanding employees.

Pat Richardson Publisher, Landmark Community Newspaper of Maryland Session: Measuring Outside the Building: Using Market Information to Drive Growth and Profits.

John Seigenthaler Chairman, The Freedom Forum First Amendment Center at Vanderbilt University, Nashville, TN Session: First Amendment Seminar

Bill Watson Executive Editor, Pocono Record/Pocono Mountains Media Group, Stroudsburg, PA Session: How To Be A Total Newsroom Enabler: Hear from a small-market editor what great publishers should do to help their newsrooms move to the vanguard in community coverage.

Presented in partnership with Suburban Newspapers of America. SNA members receive an additional tuition discount by registering and paying through SNA. For more information, please click on the SNA logo above.

A seminar for senior-level executives at weekly organizations that focuses on developing a future-oriented strategic vision, maximizing operational efficiencies, and leading the organization through transformative change to sustainable growth.  Read about last year's seminar here.

Who Should Attend
Executives in publisher or general manager roles at weekly organizations, and department heads being groomed for those roles.

What Your Organization Will Gain
Weekly organizations are not immune to the disruption affecting the newspaper industry, but they are often uniquely positioned in their communities to be able to turn that disruption into sustainable growth. This seminar will show attendees how to reallocate and maximize limited resources to:

• Benchmark existing operations in order to liberate resources for growth;
• Understand the demands of a 24/7 online presence, and allocate resources to meet those demands confidently;
• Broaden and secure local audience through a portfolio of products and platforms;
• Develop sustainable new revenue growth through an expanded array of products and services for local businesses;
• Build an inspiring and workable vision for the future, and lead the organization through the execution of that vision.

What Alumni Say
“The knowledge obtained, the leaders I have met and the classmate bonds I formed are worth more than their weight in gold! If you are in management at a weekly newspaper, you cannot afford to miss out on this training!!! It's 100% top-notch -- prepare for a head explosion!”
Tammy Batcha, General Manager
The Warren (Va.) Sentinel

“What a fantastic week! I think the balance of news/editorial topics and business/ advertising topics was just right. I would definitely recommend this to other faculty members and newspaper editors.”
George Daniels, Asst. Professor
University of Alabama, Tuscaloosa

The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $1,825

Hotel/Meal Package: $980.
This charge is in addition to the tuition fee, and is paid directly to the hotel by the seminar member upon checkout.

Location: Reston, Virginia

Click here to register for this seminar