Internet Strategies for Community Markets

July 9 - July 11, 2008

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Featured Discussion Leaders

Noel Burkman Director of Digital Transformation, American Press Institute

Bill Caudill Vice President of Sales and Training, Borrell Associates, Inc. Session: Identifying Market Positions and Opportunities

Chris Eck Director of Online Sales, GateHouse Media New England Session: Making Hyper-Local Work

Michael Fibison General Manager Central Virginia, Media General Interactive Session: Audience Development

Stanley Gauss Vice President/Sales and Marketing, Digital Press Consortium Session: How to Become the Market Leader

Chet Rhodes Deputy Multimedia Editor, Breaking News, WashingtonPost/Newsweek Interactive Session: Get Your Hands On It!: An Online Tools Demo

Sara Wilhelm Vice President of Sales and Business Development/Mediaphormedia, The World Company Session: Putting It All Together

Presented in partnership with Suburban Newspapers of America. SNA members receive an additional tuition discount by registering and paying through SNA. For more information, please click on the SNA logo above.

A seminar for news organizations in non-metro markets that want to develop and execute an integrated, profitable online strategy.

Who Should Attend?
Managers with Web site responsibilities from the news, business, revenue, operations and marketing/audience development departments.

How Your Organization Will Benefit
In today’s Web-driven and technology-based media climate, information is available through more channels than ever before, and consumers expect a rich, multi-media experience. Discover effective ways smaller organizations can maximize the opportunities presented by digital technology to tell stories, distribute information and connect buyers and sellers in profitable new ways. Find out how to build community, grow revenue for the news organization and for local businesses, and to enhance brand and market footprint. Participants will learn to:

• Assess current market position and opportunity
• Generate Web traffic volume and frequency
• Make local news more relevant
• Create online marketplaces
• Develop online/offline sales strategies
• Tap the collective wisdom of the community
• Create low-cost multimedia content
• Empower your customers
• Embrace user-generated content

What Alumni Say
“The best seminar I’ve every attended.”
Richard A. Phelan, Online Editor and Reporter
The Champion, Decatur, Ga.

“Great ideas that I cannot wait to get started on.”
Matt J. Seward, Managing Editor
Cadillac (Mich.) News

“More ideas than I can use. A lot packed into two and a half days. Nice job!”
William H. Wilson, Editor of New Media
The Truth, Elkhart, Ind.

The Particulars

Please read:
:: API's Registration, Tuition and Hotel Policies
:: Special requirements for international members

Tuition: $1,500

Hotel/Meal Package: $735.
This charge is in addition to the tuition fee, and is paid directly to the hotel by the seminar member upon checkout.

Location: Reston, Virginia

(This seminar has already occured)