Growing Audiences Beyond News

AIM THIS PAGE

Please note this seminar has been postponed.  If you'd like to be notified when it is rescheduled, please contact seminar moderator Mary Glick.

Senior editors will learn how to apply the latest building blocks of Newspaper Next in order to grow readership and revenue and foster greater community interaction.

Offered in conjunction with Building the New Revenue Portfolio. Organizations save 30% on tuition when they send one person to each seminar. (No other discounts apply, including early-bird rates.)

Who Should Attend?
Executive and managing editors, online directors, senior editors and other senior executives interested in developing content across platforms to reach new audiences.

How Your Organization Will Benefit
To be successful in today’s media marketplace, editors must think beyond traditional news to innovative information products both for mass audiences and for small -- yet potentially powerful -- communities of interest. From databases and “user reviews” to innovative platforms for community conversation, this seminar explores the tools for pursuing new audiences that exist outside the traditional core newspaper. Participants will learn to:

• Build successful multimedia content that connects with audiences who have not been traditional newspaper readers.
• Create platforms that enable people to share, trade and collaborate with others.
• Identify new ideas for meaningful content with the greatest potential to bring in revenue.

What They Say
“I sometimes encounter old-school journalists pushing back against Internet projects based on business assumptions that are just plain wrong. At many companies right now, the Internet is delivering well over 100 percent of net growth (in other words, print is shrinking but the Internet is, for the moment, more than keeping up). We don't explain that often enough, or well enough.”
Steve Yelvington, Digital Strategist
Morris Digital Works, Augusta, Ga. 

“Reporters and editors may not actually admit they care about money, but they do because it seems to have suddenly sunk in across the board that financial success is not despicable. In fact, it is a good thing from which other good things have the potential to flow.”
Bill Watson, Executive Editor
Pocono Mountains Media Group, Stroudsburg, Pa.